Noble Villa | Countryside tradition

ABOUT

WORK

LET'S CONNECT

Branding

Illustration

Branding

Illustration

Context:

Noble Villa is a cheese brand from the savanna of Bogotá, born from the dream of creating a new cheese culture. Its purpose is to rescue Colombian countryside traditions, conveying quality and artisanal roots in every product. The client approached with the need to build the brand from scratch: developing a naming that reflected its origin, a strong logo, and a visual identity consistent with the tradition of farm work, capable of connecting with the urban table while highlighting the essence of the land that inspires it.

Context:

My role:

Graphic Designer / Brand Designer

Proposing the naming and slogan.
Defining the brand’s visual system (logo, color palette, typography, and iconography).
Designing initial applications (labels, brochures, business cards, product catalog, banner).

Proposing the naming and slogan.
Defining the brand’s visual system (logo, color palette, typography, and iconography).
Designing initial applications (labels, brochures, business cards, product catalog, banner).

Proposing the naming and slogan.
Defining the brand’s visual system (logo, color palette, typography, and iconography).
Designing initial applications (labels, brochures, business cards, product catalog, banner).

Think, think, think - try, try, try.

Naming and empowering the family treasure.

The creative process started with an analysis of the market, followed by a brainstorming session looking for potential brand names, prioritizing strength and tradition, defining the brand’s tone and personality.

Once the brand name was set, I dove into visual references and typographic styles, developing logo proposals —ranging from minimal to more elaborate options— exploring different ways to represent the organic and rustic character of the brand.

From scratch

How it came
together.

Throughout the project, I worked closely with the client to iterate and refine the proposals, define the color palette, and shape a graphic system that held everything together. One of my favorite parts was developing the hand-drawn illustrations — one for each type of cheese, plus other brand icons — which carried through into the labels, portfolio, and beyond.

The brand ended up with a lot of parts that feel connected: a logo inspired by countryside images, colors and type that shows craft and origin, line-specific palettes, three typefaces for flexible hierarchies, and a full range of labels, brochures, and banners ready for wherever the brand shows up.