My role:
Built to Engage
I've used platforms like Google Web Designer and Celtra to bring ideas to life, and relied on Google Studio and Campaign Manager to traffic and serve campaigns seamlessly, working with brands from different industries across Latin America.
From planning to final delivery, I collaborated with teams to create something that feels right for the brand and worked right for the campaign. Tracked, optimized, and built around real campaign goals.
From Standard Banners to Dynamic Creative Optimization
My toolkit covers a wide range of formats: expandables, interactive video, DOOH, 3D showrooms, playable ads, lookbooks, scroll reactives, DCO, and more. Each format is chosen and crafted with intention — adapted to the device, the context, and the audience.
Whatever the brief calls for, I find the right format to make it work.